Marketing and Advertising Archives - Page 2 of 5

Marketing and Advertising

Fashion + Travel = A Great Marketing Mashup

Why are fashion brands falling in love with luxury hotels? What’s happened to travel since ...

By Art Young

September 27, 2023

Marketing and Advertising

Hangover From Bud Light Binge: Why Your Brand Should Have a Designated Driver

What is it about Dylan Mulvaney that makes Kid Rock so nervous? Are social media ...

By Art Young

September 12, 2023

Marketing and Advertising

Brands Bungle Baby Boomers: Here’s How to Fix This

Does your BoomBox have all the marketing tools you need? Which generation controls the residential ...

By Brian Goosen

August 23, 2023

Marketing and Advertising

Targeting Real Women? Watch Barbie. She’s a Real Doll.

What do Mattel’s Barbie and Homer’s Odysseus have in common? What does “Barbie the Movie” ...

By Art Young

August 4, 2023

Marketing and Advertising

Greenwashing: Don’t Let It Stain Your Ad Campaign

What is Greenwashing and why should brands and agencies care? Why are product labels the ...

By Art Young

June 19, 2023

Marketing and Advertising

Stealth Wealth: How Luxury Brands Can Seize The Moment

Did you feel the ground shake? Is there an aesthetic vibe shift happening in marketing? ...

By Art Young

June 2, 2023

Marketing and Advertising

How Brands Can Turn OWNED Media Into EARNED Media

What’s the difference between owned and earned media? What are the 6 critical components of ...

By Art Young

March 22, 2023

Marketing and Advertising

Avoiding The Landmines Of Hiring A Social Media Influencer

Why are brands spending more than $16 billion a year for social media personalities? Who ...

By Art Young

March 8, 2023

Marketing and Advertising

Does Your Campaign Have Text Appeal? Here’s How To Get It And Keep It!

Why do most people stop what they’re doing to read a text message? How can ...

By Art Young

January 26, 2023

Marketing and Advertising

Just Pin It! The Sleeping Giant of Pinterest Is Getting A Wake-Up Call

This is a little niche site for recipes and birthday party ideas, right? Who knew ...

By Art Young

January 11, 2023